2024&Q3
Market research and positioning optimization
1. Carry out market segmentation and target customer profiling, and conduct detailed analysis of consumer behavior, preferences and needs of the target market.
2. Use market research results to optimize Yotoo's positioning strategy in the target market and clarify brand positioning, core competitive advantages and market positioning.
3. Establish marketing strategies for different customer groups to meet the needs and expectations of different groups.
2024&Q3
Product line optimization
1. Understand consumer needs through market research, adjust product line mix, and launch products that better meet market needs.
2. Optimize the design, packaging and quality of existing products to improve product competitiveness and user satisfaction.
3. Strengthen cooperation with suppliers to ensure product quality and stable supply, while exploring new product categories and supply channels.
2024&Q4
Market expansion and brand promotion
1. Increase marketing investment in target markets and expand brand awareness and influence.
2. Combine online and offline channels to carry out diversified advertising and promotional activities to increase brand exposure and user conversion rate.
3. Strengthen cooperation with media, KOL and industry associations to enhance brand awareness and reputation.
2024&Q4
International team building
1. Recruit and train team members with international vision and cross-cultural communication skills.
2. Establish a multilingual customer service team to provide professional service support worldwide.
3. Strengthen team collaboration and communication to improve the team’s execution efficiency and business level.
2025&Q1
Intelligent supply chain management
1. Further optimize the supply chain management process and realize intelligent monitoring and management of the supply chain.
2. Introduce Internet of Things technology and blockchain technology to optimize supply chain nodes and information flow, and improve the transparency and response speed of the supply chain.
3. Explore the establishment of a shared supply chain platform to realize supply chain resource sharing and collaborative management.
2025&Q1
Cross-border payment and settlement optimization
1. Optimize cross-border payment and settlement systems to reduce transaction costs and risks.
2. Explore and establish cross-border payment solutions to provide faster, safer and more convenient payment services.
3. Strengthen cooperation with financial institutions and payment platforms to expand payment channels and service scope.